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Sources list for SPORTS MARKETING PLAN:

O'Beirne, P. Ries, S. (January, 2002). Extinguishing the Fires: Crisis management in sport marketing. Cyber-Journal of Sport Marketing, issn:1327-6816.
Crisis Management

Gray, Philip K., and Stephen F. Gray. "Testing Market Efficiency: Evidence from the NFL Sports Betting Market." Journal of Finance 52.4 (1997).
The Markets and Football

Ad Hoc Committee on Sports and Children of the FIMS Education Commission. Sports and children. Position stand of the International Federation of Sports Medicine and World Health Organization on "Organized Sport for Children". Olympic Coach, Summer 1997: 6
Increasing Sports Injuries

Chapin, Tim. (1999). Sports, Jobs, and Taxes: The Economic Impact of Sports Teams and Stadiums. Journal of the American Planning Association, 65(3):339.
Neighborhood Economies

Hessert, Kathleen. (1997). How to Prepare PR Professionals for the Dennis Rodman's and Michael Irvin's of Sports. International Sports Summit. Retrieved from the Internet at: http://www.bernsteincrisismanage ment.com/nl/crisismgr000701.html. Hessert, Kathleen. (1997). How to Prepare PR Professionals for the Dennis Rodman's and Michael Irvin's of Sports. International Sports Summit. Retrieved from the Internet at: http://www.bernsteincrisismanage ment.com/nl/crisismgr000701.html.
Crisis Management

 


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